Meridian Broadcasting Company
Design 4103: I created Meridian Broadcasting Company—a brand built to champion the beauty and authenticity of analog and legacy media. From scratch, I designed Meridian to bridge the gap between nostalgia and modernity, ensuring artists’ creations remain the focal point in an increasingly digital world.
Highlights:
Visual Identity
Visual Identity
○ Created a logo and branding suite that merges retro typography with modern design principles.
○ Designed packaging for vinyl, cassettes, and CDs that blend aesthetic nostalgia with functional elegance.
Product Design
○ Conceptualized and rendered mockups of Meridian-branded record players, cassette decks, and CD players.
○ Ensured that designs included simple, user-friendly interfaces to reflect the company’s “modern simplicity” ethos.
Marketing Materials
○ Designed promotional assets such as posters, social media posts, and physical signage, all unified by a consistent brand voice and aesthetic.
Strategic Goals
○ Crafted a business model with four main divisions: Production, Broadcasting, Merchandising, and Office Operations.
○ Highlighted how each division aligns with the mission of making analog media accessible, relevant, and celebrated in a modern context.
Overview:
When crafting this brand, it was important to establish a consistent voice that felt cohesive across different media. The description above outlines the origin of the brand values, which I aimed to carry through the various applications shown below:
When crafting this brand, it was important to establish a consistent voice that felt cohesive across different media. The description above outlines the origin of the brand values, which I aimed to carry through the various applications shown below:
Applications
Digital
Reflection:
Working on Meridian Broadcasting Company was an immersive experience that deepened my understanding of brand storytelling, user-centered design, and the intersection of tradition and innovation. Through this project, I honed my skills in visual communication, product ideation, and creating cohesive, impactful design solutions.
Working on Meridian Broadcasting Company was an immersive experience that deepened my understanding of brand storytelling, user-centered design, and the intersection of tradition and innovation. Through this project, I honed my skills in visual communication, product ideation, and creating cohesive, impactful design solutions.
Meridian represents more than just a hypothetical brand—it reflects my ability to conceptualize and execute projects that are grounded in research, creativity, and a clear mission.
What I learned:
I learned how to truly find a solution within a brand issue. Design is not about what you like and what looks cool, although that can be a great addition, but rather finding a functioning solution that is true to the brand goals and longevity. I feel I successful crafted not only a brand, but a cohesive voice and system to push success. I owe plenty of thanks to my professor, Meredith Dixon, and my classmates at Ohio State. Thank you for taking the time to interact with my creation.
I learned how to truly find a solution within a brand issue. Design is not about what you like and what looks cool, although that can be a great addition, but rather finding a functioning solution that is true to the brand goals and longevity. I feel I successful crafted not only a brand, but a cohesive voice and system to push success. I owe plenty of thanks to my professor, Meredith Dixon, and my classmates at Ohio State. Thank you for taking the time to interact with my creation.